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Record-Breaking Luxury Cushions

The World's Most Expensive Pillow Promises Great Sleep for $57,000

— April 27, 2017 — Lifestyle
Dutch physical therapist and inventor Thijs van der Hilst is the creator of the world's most expensive pillow which is priced at $57,000. The pillow comes with luxury touches like four diamonds and a 22.5-carat sapphire on its zipper and a Louis Vuitton case. However, it's also designed to give the person using it a perfect's night sleep. First, the sleeper's body is scanned using a portable 3D scanner. That data is combined with a proprietary algorithm and fed to a machine which cuts a custom pillow form non-toxic Dutch memory foam.

The result is a custom pillow designed specifically for the purchaser. As for the world's most expensive pillow, well it was designed in the same way but seems to be more of a marketing stunt than anything else. It will be on display at the INDEX Design Series in Dubai next month.
Trend Themes
1. Luxury Personalization - The trend of personalized luxury goods like custom pillows designed specifically for the purchaser is increasing, presenting opportunities for companies to provide luxury personalization options to consumers.
2. High-end Bedroom Accessories - There is a market for high-end bedroom accessories as seen in the popularity and high price of the world's most expensive pillow, indicating that there is room for innovation and disruption in this niche industry.
3. Smart Sleep Technology - The combination of 3D scanning and algorithm to create custom pillows could lead to the development of smart sleep technology, which could revolutionize the sleep industry and offer new, innovative products to consumers.
Industry Implications
1. Luxury Home Goods - With the rising trend of luxury personalization, the luxury home goods industry can take advantage of consumers' desire for customized high-end products, with opportunities for innovation in both production and personalization techniques.
2. Mattress and Bedding - The creation of the world's most expensive pillow suggests a demand for high-end bedroom accessories, with potential for disruptive technology and innovation in the mattress and bedding industry.
3. Sleep Technology - The development of smart sleep technology could cause a disruption in the sleep technology industry, presenting opportunities for innovative companies to offer new products that improve consumers' sleep and overall health.
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