At this year's ninth annual Cream Cheese Festival, a 6,900 pound cheesecake was determined to be the world's largest cheesecake by Guinness World Records.
If you can picture that in your head for a second, that comes out to 90.25 inches in diameter and 31 inches deep -- enough to serve 24,533 people. The cake was made by Philadelphia Cream Cheese in Lowville, N.Y. and unveiled by Duff Goldman, who appears frequently on the Food Network. The knife he wielded to cut, or make an indent on the cake, measured almost longer than his entire height.
The previous record for the world's largest cheese was 4,703 pounds. After about the 10,000 people who attended had a slice of the monster cheesecake, the rest was donated to the Lowville Food Pantry and The Watertown Salvation Army Soup Kitchen.
Why This Trend Is Growing
- Growth of Record-setting Foods
- Opportunity for businesses to create record-setting food items to generate buzz and attract customers.
- Experiential Marketing Events
- Opportunity for brands to host unique and attention-grabbing events, like the Cream Cheese Festival, to engage with consumers and build brand awareness.
- Local Food Donations
- Opportunity for food companies to partner with local charities and food banks to donate excess or record-setting food items for a good cause.
Industries Being Reshaped
- Food and Beverage
- Industry players can leverage record-setting food items to create unique marketing campaigns and attract new customers.
- Event Planning and Marketing
- Opportunity for event planners and marketing agencies to create experiential marketing events that capture the attention of consumers.
- Nonprofit and Charitable Organizations
- Food companies can collaborate with nonprofit organizations to donate excess food items to those in need and make a positive social impact.
