In honor of National Llama Day on December 9th, Florida-based restaurant chain World of Beer Bar & Kitchen is encouraging its guests to "bring their llamas" to enjoy a free Secret Llama Blueberry Wheat Ale or IPA and a Bavarian Pretzel.
The strange promotion can be applied to real llamas, or anyone with a variant of the word in their name. While it's unlikely that most visitors will actually be eligible to take advantage of the promotion, World of Beer Bar & Kitchen is using the national day to bring more attention to its Secret Llama Beer, a proprietary line that's branded with a llama sporting a set of novelty glasses to hide its appearance.
Image Credit: World of Beer Bar & Kitchen
What's Driving This Trend
- National Llama Day Celebrations
- Opportunity for businesses to create unique promotions centered around National Llama Day.
- Animal-themed Beer Promotions
- The success of llama-themed beer promotions could inspire other restaurants and bars to create beer promotions featuring different animals.
- Branded Proprietary Beer Lines
- Creating a proprietary beer line with unique branding can help restaurants and bars stand out in a competitive market.
Who This Affects Most
- Craft Beer Industry
- Craft breweries and bars can leverage animal-themed promotions to attract new customers and create a buzz around their brand.
- Restaurant Industry
- Restaurants, especially those with a bar component, can incorporate animal-themed promotions to attract customers and encourage repeat visits.
- Event Planning and Marketing
- Event planners and marketers can capitalize on unique national days like National Llama Day to create memorable and buzz-worthy experiences for their clients.
