Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,228 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,778 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,778 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,228 cutting edge ideas.

Sporty Nationalistic Candies

The Nestlé World Cup Smarties Celebrate Soccer in Germany

— May 30, 2018 — Lifestyle
The Nestlé World Cup Smarties have been released in Germany as a way for soccer fans to celebrate the competition and show nationalistic pride for their home team.

The candies are packaged in a grass-themed packaging that contains individual pieces that are red, black and yellow in color to correlate the treats to the German flag. The limited-edition candies celebrate World Cup 2018 for consumers of all ages to enjoy and correlate the brand with get togethers when watching coverage of the events in Russia.

The Nestlé World Cup Smarties have been unveiled alongside new hollow chocolate figurines that are crafted to look like players, are crafted with premium milk chocolate and filled with the same Germanic flag-colored candies as the other options.
Trend Themes
1. Nationalistic Food Products - Brands can create limited edition products that encapsulate national pride and resonate with consumers during key events like the World Cup, to strengthen brand identity.
2. Sports-themed Food Packaging - Food and beverage brands can use sports-themed packaging to align with major sporting events and engage consumers who are fans of sports, creating a deeper connection between brand and individual.
3. Limited Edition Product Releases - Brands can release limited edition variants of well-known products to create buzz and incentivize consumers to engage with the brand during a specific time period, boosting brand loyalty and sales.
Industry Implications
1. Confectionery Industry - Confectionery brands can release limited-edition sweets with unique packaging or flavor profiles that follow major events to drive sales by connecting with consumers’ passion and excitement surrounding the event.
2. Food and Beverage Industry - Food and beverage brands can attract sports fans to engage with their products by creating sports-themed packaging or limited edition products that resonate with the excitement of the sporting event, promoting brand advocacy and loyalty too.
3. Marketing Industry - Marketing agencies specializing in brand identity can work with products brands to create unique marketing campaigns around major sporting events like the World Cup, to acquire newfound consumers and increase brand awareness and sales.
4
Score
Popularity
Activity
Freshness