The Nestlé World Cup Smarties Celebrate Soccer in Germany

 - May 30, 2018
References: nestle & foodbev
The Nestlé World Cup Smarties have been released in Germany as a way for soccer fans to celebrate the competition and show nationalistic pride for their home team.

The candies are packaged in a grass-themed packaging that contains individual pieces that are red, black and yellow in color to correlate the treats to the German flag. The limited-edition candies celebrate World Cup 2018 for consumers of all ages to enjoy and correlate the brand with get togethers when watching coverage of the events in Russia.

The Nestlé World Cup Smarties have been unveiled alongside new hollow chocolate figurines that are crafted to look like players, are crafted with premium milk chocolate and filled with the same Germanic flag-colored candies as the other options.