The Hard Rock Cafe recently announced the return of its World Burger Tour at all of its North American locations. In recent years, consumers in North America have shown a growing interest in international flavors and ingredients. This new burger menu uses elements of global cuisine to put an exotic twist on a classic American dish.
The World Burger Tour features a wide selection of Local Legendary Burgers inspired by regional flavors. In addition to returning favorites, the new menu also features ingredients inspired by cities such as Athens, Mumbai and Buenos Aires. Some of the highlights from the new menu include the Tandoori Chicken Burger, which is seasoned with aromatic Indian spices and the Tango Salsa Burger, which is topped with a fried egg.
The menu provides a clever way for consumers to indulge in international flavors while still enjoying a familiar dish.