Allbright is a women-only club that recently opened a new location in a townhouse on Maddox Street in London.
The interior of the social establishment is the epitome of lush luxe. For the project, Allbright commissioned designer Suzy Hoodless and art curator Beth Greenacre. The two creatives worked together to facilitate a strong and uniform identity for the women-only club that will bring about an empowering experience with luxurious connotations. Together, the Hoodless and Greenacre selected agreeable colors, style-forward patterns, and texture-friendly materials.
When settling down on the artwork for the Allbright women-only club, Greenacre focused on providing an eclectic collection that celebrates the female immersion in art throughout the ages. With more than 120 works from more than 80 artists, the artifacts cover about 60 years of making and becoming.