Wolfgang Buttress is set to build the UK Pavilion in Milan for the 2015 expo, with the overall theme for the event as "feeding the planet, energy for life." As such, the artist has gone with a beehive-like structure that draws the attention towards the similarities between these animals and humans.
"Visitors are able to occupy this internal sphere, and experience aspects of a live beehive through the pavilion’s architectural qualities. Vibrations and pulsing lights activate the space, and are informed by real-time inputs from a group of the honey producing insects," as stated on DesignBoom. This is a distinct interpretation of the expo's theme, and will provide a surreal experience for those attending. It's not often one can say that they know what it feels like to be trapped inside a beehive.
Photo Credits: designboom, wolfgangbuttress
Why This Trend Is Growing
- Beehive Architecture
- Opportunities exist in creating architectural designs that mimic the form and function of beehives.
- Sensory Pavilion Experiences
- The integration of technologies like vibrations and pulsing lights into pavilion experiences can create immersive sensory experiences for visitors.
- Inspired Natural Design
- Using natural designs in architecture and pavilion construction can add an element of awe and surprise.
Industries Being Reshaped
- Architecture
- Architecture firms can explore creative designs that borrow from the form and function of natural objects.
- Experiential Marketing
- Experiential marketers can incorporate sensory technologies to create immersive experiences for event attendees.
- Environmental Education
- Environmental education institutes and non-profits can leverage innovative natural designs to create unique learning experiences.
