The WL06 Puzzle by Joe Doucet Rethinks the Traditional Pastime
Meghan Young — May 29, 2014 — Art & Design
The WL06 Puzzle rethinks the traditional jigsaw game by giving it a sophisticated makeover. Although puzzles tend to target adults already, especially retired individuals looking for engrossing, physically-friendly pastimes to engage in, they are often kitschy and cliche.
Designed by Joe Doucet Studio, which is based in both New York and London, the WL06 Puzzle is neither. First of all, it does away with the typical cardboard material for something a lot more luxurious: marble. Second of all, perhaps because of the nature of the material used, the WL06 Puzzle is made up of geometric shapes in place of iconic puzzle pieces. Swipelife points out, "They are purely designed in the sculptural sense without losing its need to pose intellectual demand. In short, it proves that not everything you perceive simple is truly simple."
Designed by Joe Doucet Studio, which is based in both New York and London, the WL06 Puzzle is neither. First of all, it does away with the typical cardboard material for something a lot more luxurious: marble. Second of all, perhaps because of the nature of the material used, the WL06 Puzzle is made up of geometric shapes in place of iconic puzzle pieces. Swipelife points out, "They are purely designed in the sculptural sense without losing its need to pose intellectual demand. In short, it proves that not everything you perceive simple is truly simple."
Trend Themes
1. Sophisticated Jigsaw Games - Disruptive innovation opportunity: Design puzzles using luxurious materials and unique shapes to target adults seeking intellectually demanding pastimes.
2. Luxurious Material Makeovers - Disruptive innovation opportunity: Explore the use of premium materials, like marble, in unconventional ways to elevate traditional products.
3. Geometric Puzzle Designs - Disruptive innovation opportunity: Replace traditional puzzle pieces with geometric shapes to create visually appealing and intellectually stimulating puzzles.
Industry Implications
1. Toy and Game Manufacturing - Disruptive innovation opportunity: Create high-end puzzles for adults looking for sophisticated and engaging leisure activities.
2. Luxury Home Decor - Disruptive innovation opportunity: Incorporate premium materials, like marble, into home decor items to offer a touch of elegance and exclusivity.
3. Art and Design - Disruptive innovation opportunity: Combine artistry and puzzle design by transforming traditional puzzles into artistic sculptures.
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