The WISP Mini-Brushes from Colgate's Optic White line are designed for consumers who need to freshen up on the go. While there are many travel-sized toothbrushes on the market, these products still need to be stored somewhere after they are used. These disposable toothbrushes provide a better option when it comes to dealing with fresh breath emergencies.
The WISP Mini-Brushes help to whiten teeth by removing surface stains with soft, yet sturdy bristles. Unlike other travel-sized toothbrushes, the toothpaste is integrated directly into the center of each brush so that users never have to carry around an extra tube of toothpaste with them. For even greater convenience, the WISP Mini-Brushes can be used without water. This means they can be used virtually anywhere and then easily disposed of.
The single-use toothbrush are likely to appeal to consumers who are looking for a way to freshen up on the go, without having to carry around too many supplies.
What's Driving This Trend
- Disposable Toothbrushes
- There is an opportunity to create other disposable toiletry items that provide a practical solution to daily hygiene needs for consumers on the go.
- Integrated Toothpaste Products
- There is an opportunity to create other products in which toothpaste is integrated directly into the center of the item for ultimate convenience, for instance, toothpick with toothpaste integrated.
- Waterless Products
- There is an opportunity to create other waterless products that can be used virtually anywhere and provide convenience for consumers on the go, for instance, bathing liquids.
Who This Affects Most
- Personal Care
- Personal care companies can tap into the market of disposable toiletry items that provide a practical solution to daily hygiene needs for consumers on the go.
- Travel Retail
- Travel retail stores can provide waterless, disposable products that allow travelers a highly convenient solution when dealing with fresh breath emergencies or dental hygiene on the go.
- Convenience Store
- Convenience stores can stock waterless, disposable products that provide a practical solution to the daily hygiene needs of consumers on the go.
