Montreal-based photographer Ruper LaMontagne photographed models Adele, Amelia, Katia, Kate, Melrose and Jazmin embarking on some gorgeous winter walks through New York and Montreal.
Far from being just another "pretty face," each girl reveals depth and complexity in her expression. It's a testament to LaMontagne's talent that he is able to showcase such extreme emotional range within his subjects.
The viewer is given glimpse to something rare and special: a flash of humanity in a still image. The girls in the photos, though beautiful, are presented to us as human. They are flawed and imperfect and messy creatures, much like us, with windblown hair and stares straining to bear the weight of the bitter cold.
What Makes This Trend Stand Out
- Winter Walks
- Opportunity for winter fashion brands to showcase their products in outdoor settings.
- Emotional Range
- Potential for photographers to capture the depth and complexity of human emotion in their work.
- Flawed Beauty
- An opening for beauty brands to promote self-acceptance and challenge traditional standards of perfection.
Sectors Adopting This
- Fashion Photography
- The ability to capture authentic emotions and showcase fashion in natural environments.
- Winter Fashion
- An opportunity for winter clothing and accessory brands to highlight their products in unique winter settings.
- Beauty
- A space for beauty brands to emphasize the beauty in imperfections and promote self-confidence.
