Canadian outerwear brand Moose Knuckles has launched a new star-studded campaign to promote the release of its 'Fall/Winter 2021' collection. The promotional push features a David LaChapelle photo shoot in which Pete Davidson, Emily Ratajkowski, and Adwoa Aboah traverse a fantastical, frozen cityscape.
The celebs were styled by Kyle Luu, while LaChapelle designed the backdrop. LaChapelle's signature phantasmagoric environments are presented here in full force, with sets including eight-foot-tall ice waves and a life-sized motorcycle sculpted from ice.
Of course, riding the ice motorcycle is Pete Davidson, who is dressed in the brand's 'Oar River Jacket.' Elsewhere, Ratajkowski dons the stylish 'Comptoir Puffer' and 'Tracadie Jacket,' while Aboah is seen wearing the 'Gataga Puffer' and 'Afton Vest.'
Image Credit: Moose Knuckles Canada
Why This Trend Is Growing
- Star-studded Winter Jacket Campaigns
- Celebrity endorsements in winter jacket promotions contribute to increased brand awareness and sales.
- Fantastical Photo Shoot Promotions
- Photographic campaigns that use imaginative and surreal imagery are ideal for promoting fashion products.
- Innovative Outerwear Design Collaborations
- Collaborations between fashion brands and designers can lead to unique outerwear pieces that stand out in a crowded market.
Industries Being Reshaped
- Fashion Industry
- Innovative photo shoot promotions and celebrity endorsements can enhance the marketing strategies of fashion brands.
- Photography Industry
- Fantastical and imaginative photography campaigns like Moose Knuckles' campaign offer photographers opportunities to experiment with imaginative visual storytelling.
- Design Industry
- Collaborative design initiatives, as seen with Moose Knuckles and David LaChapelle, have the potential to generate innovative and disruptive products.
