In an effort to expand on its already popular menu, Nathan's Famous announced that it would be launching a new ghost concept called Wings of New York from its restaurant's kitchens.
Specializing in Harlem-style malted waffles, chicken wings, tenders, French fries, and more—the concept features a full a la carte menu that consumers can access via delivery. All of the dishes are prepared at Nathan's Famous kitchens, and can be ordered through third party delivery platforms like UberEats, Grubhub, Postmates, and DoorDash. Currently, Wings of New York is only available to consumers in New York City, however Nathan's Famous plans to expand the new menu to other locations in the near future—bringing it across the US.
Image Credit: Nathan's Famous
What's Driving This Trend
- Ghost Kitchen Expansion
- Nathan's Famous is expanding its restaurant operations by launching a ghost kitchen concept, Wings of New York, featuring a la carte menu for delivery via third party platforms.
- Specialized Menu Launch
- Nathan's Famous is introducing a new menu item, Harlem-style malted waffles, chicken wings, tenders, French fries and more via its ghost kitchen concept, Wings of New York.
- Delivery Platform Partnership
- Nathan's Famous is using third party delivery platforms like UberEats, Grubhub, Postmates, and DoorDash to offer its new ghost kitchen concept, Wings of New York, to consumers for delivery across New York City.
Who This Affects Most
- Restaurant
- Nathan's Famous and other restaurants can explore the potential of launching their own ghost kitchen concept to expand their menu offerings and reach wider audiences.
- Delivery
- Delivery companies and platforms like UberEats, Grubhub, Postmates, and DoorDash can further strengthen partnerships with restaurants to offer their specialized menu items to consumers through ghost kitchen concepts.
- Foodtech
- Foodtech startups can explore the potential of partnering with restaurants and delivery platforms to offer innovative food solutions that cater to consumer demand for specialized menu items and delivery options.
