'Golden Chick' launched a new breaded chicken wing product named 'Wicked Wings' at all 210 restaurants across the United States. The Wicked Wings are available in two varieties, spicy or regular. It is important to note that the Wicked Wings are only served in the traditional bone-in style. The menu item was previously tested in certain regions as a limited-edition offering, but is now becoming a permanent addition to the menu at the popular Texas-based fast-food restaurant.
In celebration of the launch of the Wicked Wings, Golden Chick is offering a limited-time price of $6.99 USD per combo, which includes six Wicked Wings and a roll on the side, or for $8.99 customers can receive a drink as well. This discount is live until October 30th, 2022, one month from the launch of the wings.
Image Credit: Golden Chick
What's Driving This Trend
- Spicy Chicken Wing Demand
- The popularity of Golden Chick's 'Wicked Wings' launch highlights the growing demand for spicy chicken wings in the fast-food industry.
- Boneless Fast Food Offerings
- There is an opportunity for fast-food chains to introduce boneless chicken wing options in response to traditional bone-in items, following Golden Chick's lead.
- Limited-time Combo Deals
- Short-term combo deals can generate excitement and promote new menu items, such as Golden Chick's offer to combine 'Wicked Wings' with a roll or drink at a discounted price.
Who This Affects Most
- Fast Food
- With the launch of 'Wicked Wings,' the fast-food industry can benefit from experimenting with the popularity of spicy chicken wings and limited-time deals.
- Poultry
- The chicken wing industry could see a rise in sales of bone-in wings due to the launch of Golden Chick's 'Wicked Wings.'
- Bakery
- Bakeries can explore opportunities to collaborate with fast-food chains to provide bread options for combo deals, similar to Golden Chick's 'Wicked Wings' combo with a roll.
