Expected next year, Windows 8 represents the newest iteration in the ever-evolving world of Microsoft operating systems. This new endeavor, expected to see a commercial launch next year, is particularly ambitious and hopes to reinvent the brand of software.
Platform-diehards, pay attention! The Microsoft developers blog has let slip many of the benchmarks and standards the team hopes to meet while designing their newest project, Windows 8. Steven Sinofsky of the dev team explains, “Windows 8 reimagines Windows. That’s a big statement and one that we will return to throughout this blog.” That’s some very aspirational rhetoric for Microsoft, a company known for its marketing subtly.
All of the most recent products from the computer and tech giant have innovated in the realms of user-interface and customization. So logic—and a press video revealed in June—point to a more Mac-like customer experience.
Key Themes Behind This Trend
- Interface-focused Operating Systems
- Disruptive innovation opportunity: Creating operating systems that prioritize user interface and customization.
- Reinventing Software Brands
- Disruptive innovation opportunity: Reimagining existing software brands to attract new customers and meet evolving technological standards.
- Mac-like Customer Experience
- Disruptive innovation opportunity: Designing operating systems with a user experience similar to Apple's Mac for a more intuitive and streamlined interface.
Where This Applies
- Software Development
- Disruptive innovation opportunity: Developing innovative operating systems that redefine the way users interact with software.
- Technology
- Disruptive innovation opportunity: Revolutionizing the technology industry by introducing operating systems with cutting-edge user interface features.
- Computer
- Disruptive innovation opportunity: Redefining the computer industry by creating operating systems that provide a Mac-like customer experience.
