Recreational travel has ground to a halt in the face of the COVID-19 pandemic on a global level, so the Nestlé 'Win A Staycation' Promotion is positioned to offer consumers a way to enjoy a local vacation this year. The promotion will start May 3 and will provide winners in the UK with a staycation worth up to £1,500, and will see one available everyday until June 27. The promotion will be promoted on the packs of KitKat, Aero , Polo, Yorkie and Rowntree's.
Shopper Marketing Manager Helen Bailor spoke on the new Nestlé 'Win A Staycation' Promotion saying, "As the format most bought on impulse [HIM, CTP, Q1 2020], it has suffered from the reduction in shopper transactions as people have made fewer shopping trips and focused on in-home consumption. Therefore, this promotion is designed with the dual benefit of bringing excitement and added value to the singles category in order to drive sales, whilst also providing a motivating range of prizes to attract the many people looking forward to getting back into the great outdoors, taking holidays, and enjoying days out whilst also supporting local industry.”