Dynamic Structural Side Tables

GOODS Introduces the WIMS Designed by Robert Bronwasser

Robert Bronwasser creates new pieces for EVERYDAY OBJECTS for Dutch design imprint GOODS and one of these is the WIMS side table. The series is comprised of common household designs including a side table, a vase, a tray, and a shelf that take often mundane concepts into more exciting ones.

WIM is a side table that is named after the designer's father and it boasts a W--shape. Bronwasser forms the unique sport that holds items such as magazines and books with a surface on top to hold drinks and other items. It is crafted from aluminum materials for a thin and lightweight feel and comes in five color options of white, blue, orange, brown, and cream.

Image Credit: GOODS

Dynamic Furniture Design
Furniture pieces like the WIMS table leverage unique shapes and innovative materials to transform conventional household items into multifunctional decor.
Customization in Everyday Objects
Offering a range of colors and unique shapes, products like the WIMS side table cater to personalized consumer preferences and interior aesthetics.
Multifunctional Home Accessories
The combination of storage and surface functionality in items like the WIMS table marks a shift towards more versatile homeware designs.

Industries Being Reshaped

Furniture Manufacturing
The integration of unique shapes and lightweight materials in furniture design opens new avenues for creativity and consumer appeal.
Home Decor
Home decor companies can benefit from the trend of customizable and multifunctional accessories that cater to varied consumer tastes.
Interior Design
Interior design professionals have an opportunity to utilize multifunctional and aesthetically diverse pieces to create more dynamic spaces.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 39%
Freshness 29%