Mobile Desk Side Tables

The 'Willow' Side Table Doubles as a Desk for Impromptu Productivity

The 'Willow' side table has been designed by Jeff Theesfeld and Shaun Smith (Union Design) for KFI Studios as a multifunctional furniture piece for the home that responds to changing consumer habits. The side table features a C-shaped construction achieved out of plywood and covered with a touch laminate to prevent daily use from resulting in premature wear. The table offers a spot to place a drink or small decor items, but can also be positioned into desktop mode when a person wants to work on their laptop, jot notes and more from the living room.

The 'Willow' side table is accented by a set of wheels on the rear that enable easy movement around a space. The furniture piece responds seamlessly to the work from home boom to support professionals looking to get work done in a relaxed manner.

Image Credit: KFI Studios

Multifunctional Furniture
Opportunity for designing products that are able to cater to the changing consumer habits and multifunctional needs.
Mobile Workspaces
Opportunity to create furniture pieces that cater to the work from home boom and enabling easy movement around a space.
Living Room Offices
Opportunity to design furniture that seamlessly blends in with living room décor but can easily convert to a workspace.

Industries Being Reshaped

Furniture
Opportunity to create and market multifunctional furniture pieces designed for small spaces and workspaces.
Interior Design
Opportunity to integrate multifunctional furniture into design plans for homes and offices.
Technology
Opportunity to develop technologies that seamlessly integrate with multifunctional furniture and mobile workspaces.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 55%
Freshness 16%