Nextbite is launching a ‘Wichcraft Popup in Denver
Katherine Pendrill — May 14, 2022 — Lifestyle
References: qsrmagazine
Leader in virtual restaurants, Nextbite, recently announced the launch of a new ‘Wichcraft Popup in Denver, Colorado.
The first ‘Wichcraft by Tom Colicchio pop-up will be available for pickup and delivery. The pop-up is the result of a collaboration between Nextbite and ‘Wichcraft, which is co-founded by celebrity chef Tom Coliccho. At the ‘Wichcraft Popup, customers will be able to order signature sandwiches such as the Chopped Chickpea & Roasted Red Peppers sandwich, the Grilled Chicken & Spicy Slaw sandwich, the Steak & Kale sandwich, and the Turkey & Avocado sandwich. Guests can also add fresh sides like Coleslaw or the Arugula & Parmesan Salad. As ‘Wichcraft co-founder Tom Colicchio sums it up, “We are excited to bring our signature ‘Wichcraft sandwiches to Denver through our partnership with Nextbite, a leader in innovative and quality virtual restaurant concepts."
The first ‘Wichcraft by Tom Colicchio pop-up will be available for pickup and delivery. The pop-up is the result of a collaboration between Nextbite and ‘Wichcraft, which is co-founded by celebrity chef Tom Coliccho. At the ‘Wichcraft Popup, customers will be able to order signature sandwiches such as the Chopped Chickpea & Roasted Red Peppers sandwich, the Grilled Chicken & Spicy Slaw sandwich, the Steak & Kale sandwich, and the Turkey & Avocado sandwich. Guests can also add fresh sides like Coleslaw or the Arugula & Parmesan Salad. As ‘Wichcraft co-founder Tom Colicchio sums it up, “We are excited to bring our signature ‘Wichcraft sandwiches to Denver through our partnership with Nextbite, a leader in innovative and quality virtual restaurant concepts."
Trend Themes
1. Virtual Restaurant Pop-ups - Innovative virtual restaurant concepts like Nextbite's 'Wichcraft Popup present the opportunity to experiment with new menu offerings in a low-risk, high reward environment.
2. Celebrity Chef Collaborations - The success of collaborations like 'Wichcraft by Tom Colicchio demonstrates the potential for celebrity chef partnerships to attract new customers and add excitement to established brands.
3. Gourmet Fast-casual - By serving elevated yet accessible cuisine, fast-casual establishments like 'Wichcraft are disrupting traditional fast food and attracting consumers who value quality and convenience.
Industry Implications
1. Virtual Restaurants - Nextbite's success in creating and promoting virtual restaurants presents opportunities for entrepreneurs in the food industry to experiment with new concepts without the overhead costs of a physical restaurant.
2. Food Delivery - The rise of virtual restaurants like 'Wichcraft highlights the potential for growth in the food delivery industry, particularly as consumers increasingly prioritize convenience and safety.
3. Celebrity Chef Brands - Celebrity chef brands like 'Wichcraft demonstrate the potential for established chefs to extend their reach and influence beyond traditional restaurant settings through strategic partnerships and innovative concepts.
2.1
Score
Popularity
Activity
Freshness
