The Whitworths Protein by Nature Meals Come in Four Flavor Varieties
Michael Hemsworth — November 7, 2020 — Marketing
References: whitworths & foodbev
The Whitworths Protein By Nature meal pouches are being launched by the brand as a new range of products for consumers that will make the process of keep easy yet flavorful meals on hand easier. The meal range features a vegan-friendly profile that contains 20 grams of protein that's sourced from pinto beans, quinoa, lentils and wheat berries. The product range consists of four flavor varieties including Moroccan Grains, Brazilian Smoky Beans, Mexican Spicy Grains and India Lentil Dahl.
Commercial Director Phil Gowland spoke on the new Whitworths Protein By Nature meal pouches saying, "With huge consumer trends around natural protein and meat reduction we have seen a real opportunity to better utilise beans, pulses and grains to meet consumers’ needs. The Protein By Nature product is a nutrient powerhouse, being 100% natural, high in protein and fibre, low in salt and sugar and rich in vitamins and minerals. It was clear from speaking to consumers that we needed to overcome three clear barriers: offer genuine ‘good for you’ products rather than a product masquerading as healthy, don’t compromise on taste – the biggest barrier to healthy eating, and keep it simple and convenient."
Commercial Director Phil Gowland spoke on the new Whitworths Protein By Nature meal pouches saying, "With huge consumer trends around natural protein and meat reduction we have seen a real opportunity to better utilise beans, pulses and grains to meet consumers’ needs. The Protein By Nature product is a nutrient powerhouse, being 100% natural, high in protein and fibre, low in salt and sugar and rich in vitamins and minerals. It was clear from speaking to consumers that we needed to overcome three clear barriers: offer genuine ‘good for you’ products rather than a product masquerading as healthy, don’t compromise on taste – the biggest barrier to healthy eating, and keep it simple and convenient."
Trend Themes
1. Natural Protein - Opportunity for disruptive innovation in creating plant-based protein products with high nutritional value.
2. Meat Reduction - Opportunity to develop products that cater to the growing demand for alternatives to meat-based meals.
3. Convenient Healthy Meals - Opportunity to offer ready-to-eat meals that are both nutritious and convenient for consumers.
Industry Implications
1. Plant-based Protein - Create innovative products that extract protein from plant sources to cater to the demand for natural protein.
2. Alternative Meals - Develop meal options that provide healthy alternatives to meat-based meals, appealing to consumers seeking to reduce their meat consumption.
3. Meal Delivery Services - Leverage the rising demand for convenient, healthy meals by offering meal delivery services that provide nutritious plant-based options.
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