This year, White Ribbon's 'Walk a Mile in Her Shoes' initiative is going virtual, with the event running from September 26th until October 2nd. Described as "a walk to end gender-based violence, racism, and all forms of discrimination," Walk a Mile in Her Shoes aims to raise funds in support of White Ribbon, a global movement that calls upon men and boys to take a stand.
Those wishing to participate in the walk can do so by walking one mile in the heels of their choice, or otherwise raising awareness through t-shirts, signs, and other statements. While they're able to participate anywhere that they choose, they can show their solidarity online by using the #WhiteRibbonWalk hashtag. On October 2nd, all teams and sponsors will have a chance to come together and celebrate virtually. Registration is open on WalkAMileToronto.ca, where donations are also accepted.
This year, White Ribbon seeks to reach a goal of $235,000.
Image Credit: White Ribbon
What's Driving This Trend
- Virtual Walkathons
- The trend of hosting virtual events that allow participants to complete activities remotely presents an opportunity for growth for nonprofits aiming to increase awareness and donations.
- Activism-focused Fundraising
- Aligning fundraising initiatives with a social cause or a statement can encourage civic engagement and garner support from communities that value philanthropy.
- Crowdfunding for Change
- Utilizing crowdfunding platforms to fuel social campaigns that call for systemic change can open up ample opportunities for innovation and collaboration.
Who This Affects Most
- Nonprofit
- The nonprofit sector is ripe for innovation, with a growing need for virtual event solutions and creative fundraising ideas that can engage donors and supporters alike.
- Social Media
- Social media platforms can offer a space for sharing and disseminating information related to activism and social causes, as well as developing grassroots networks that support change.
- Tech
- Developing tech-driven fundraising tools and platforms that can facilitate global campaigns for social good has the potential to disrupt the way people perceive traditional charity models and donations.
