Simple All-White Structures

The White House in Norway is a Study in Simplicity

The White House in Norway was designed by the Oslo-based Jarmund/Vigsnaes architectural firm. The keywords here are simple, clean and modern.

The two-level White House is perhaps a polar opposite from the ornate capitol of the same name in the states. The bottom floor of Jarmund/Vigsnaes’ design is concrete, with the top floor constructed with oak. The design is a compilation of wood panels, glass and concrete. The home is in a suburban area in Norway, near the Oslo fjord.

Minimalist Architecture
Architects and builders can take advantage of the popularity of minimalistic designs in home and building construction.
Use of Sustainable Materials
The use of sustainable materials such as wood panels in home and building construction presents opportunities for construction firms and suppliers.
Integration of Glass in Construction
The popularity of glass in modern buildings and homes creates opportunities for glass suppliers and contractors for fitting glazing in their designs.

Industries Being Reshaped

Architecture
Architects can harness the popularity of minimalist designs and the use of sustainable materials to create new designs.
Construction
Construction firms can specialize in building custom homes or commercial buildings utilizing the integration of glass in their designs.
Sustainable Materials
Suppliers of sustainable materials such as wood panels and laminates can take advantage of the growing trend of minimalist and modern designs.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 53%
Freshness 8%

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