Shopping online has so many advantages, but commercials in the U.S. are just so low key. This TV spot for Jungstil in Germany is spot on, depicting two well dressed ladies, going all Mixed Marshall Arts (MMA) on each other to score some little garment. After doing an Evander Holyfield on her competition, the game is on like Donkey Kong. The last scene is classic Filene’s Basement wedding dress sale!
Implications - Not only does the commercial depict some life-like situations that come up during shopping trips, it does in a humorous way that will have every viewer laughing along. Take a look for yourself and you'll definitely find yourself chuckling along even if just for the familiar aspects.
Why This Trend Is Growing
- Online Shopping
- Opportunity to innovate by creating interactive and engaging online shopping experiences.
- Mma-inspired Marketing
- Disruptive opportunity to use MMA-inspired marketing tactics to create buzz and excitement around products.
- Humor in Advertising
- Chance to incorporate humor into advertisements to create relatable and entertaining content.
Industries Being Reshaped
- E-commerce
- Opportunity for e-commerce businesses to enhance their websites and make online shopping more enjoyable.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to explore unconventional and attention-grabbing tactics.
- Fashion and Retail
- Opportunity for fashion and retail brands to create humorous and memorable advertisements that resonate with consumers.
