Triscuit is introducing an all-new kind of cluster snack that boldly sets itself apart from the other cracker products it has shared throughout its 119-year history as a brand—the new Wheatberry Clusters are made with wheat berries in their unprocessed kernel form, along with nuts, seeds and dried fruit.
These new snacks are set to appeal to on-the-go, health-conscious consumers, particularly in the Millennial and Gen Z age groups. According to Sally Barton, Triscuit's senior brand manager, these new products for a new generation of snackers "Almost defies categories. It's not chips, it's not trail mix, it's not a cracker. It is something else entirely."
Triscuit's nutty Wheatberry Clusters, made with real ingredients, are available in unique varieties like Cherries & Almonds, Cranberries & Cashews and Pumpkin Seeds and Sweet Corn.
What Makes This Trend Stand Out
- Unprocessed Kernel Snacks
- Triscuit's Wheatberry Clusters set a new trend for snacks made with unprocessed wheat kernels and real ingredients, targeting health-conscious consumers.
- Category-defying Snacks
- Triscuit's Wheatberry Clusters defies traditional snack categories and creates new opportunities for innovative snacking experiences.
- Millennial and Gen Z Snacks
- Triscuit's Wheatberry Clusters target the health-conscious Millennial and Gen Z age groups, exploring the potential of this market segment for the snack industry.
Sectors Adopting This
- Snack
- Triscuit's Wheatberry Clusters introduce an innovative new product category for the snack industry to explore, targeting health-conscious consumers.
- Health Food
- Triscuit's Wheatberry Clusters made with real, unprocessed ingredients introduce a new trend for health-conscious snacks in the food industry.
- Convenience Food
- Triscuit's Wheatberry Clusters create new opportunities for convenient, on-the-go snacks that appeal to the health-conscious Millennial and Gen Z market segment.
