Triscuit's Wheatberry Clusters are Its First Non-Cracker Product

 - Mar 14, 2019
References: triscuit & businessinsider
Triscuit is introducing an all-new kind of cluster snack that boldly sets itself apart from the other cracker products it has shared throughout its 119-year history as a brand—the new Wheatberry Clusters are made with wheat berries in their unprocessed kernel form, along with nuts, seeds and dried fruit.

These new snacks are set to appeal to on-the-go, health-conscious consumers, particularly in the Millennial and Gen Z age groups. According to Sally Barton, Triscuit's senior brand manager, these new products for a new generation of snackers "Almost defies categories. It's not chips, it's not trail mix, it's not a cracker. It is something else entirely."

Triscuit's nutty Wheatberry Clusters, made with real ingredients, are available in unique varieties like Cherries & Almonds, Cranberries & Cashews and Pumpkin Seeds and Sweet Corn.