Poppable Savory Clusters

Clif Pop'n Crunch Snacks are Crispy and Rich in Texture

Clif Pop'n Crunch is a new line of savory snacks that are crispy and full of interesting textures from almonds, roasted soybeans, wild rice, millet, quinoa, chia seeds, sorghum, brown rice and more. A 10-piece serving of these clusters contains five grams of protein, up to four grams of sugar, three grams of fiber and 150 calories.

These snacks can be found in varieties like Barbecue and White Cheddar Cheese, which balance inclusions like almond butter and cane sugar with natural flavors, spices and seasonings.

A high percentage of people who are working from home prefer snacks over regular meals and these crispy snack clusters are just as easy to stash in the snack cupboard as they are to take on the go.

Savory Snacks
Opportunities for innovation in creating more unique and flavorful savory snacks using a variety of ingredients.
Healthy On-the-go Snacks
Opportunities for innovation in creating healthy and convenient snacks for people who are always on the go.
Texture-driven Snacks
Opportunities for innovation in creating snacks that have interesting textures and ingredients to enhance the eating experience.

Where This Applies

Food and Beverage
This industry can create new savory snack products with unique flavors and textures using different combinations of ingredients.
Health and Wellness
This industry can explore creating healthy yet flavorful snacks that provide nutritional benefits and are convenient to eat on-the-go.
Packaged Foods
This industry can create snack products that cater to people who are looking for quick and easy snacks that are healthy and flavorful.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 70%
Freshness 10%