Ironic Empathetic Timepieces

The Whatever I'm Late Anyways Timepiece Forgets Being on Time

The 'Whatever I'm Late Timepiece' embodies the feeling that many of us feel while en route to our appointments. By throwing all the numbers to the bottom and essentially forgetting about the near impossibility of actually being on time, the timepiece gets modern time commitment absolutely right.

The watch is well-built and stylish, but if someone only wanted that they would probably buy a watch whose numbers are actually in the right place. Instead what this watch brings is a "laisser-faire" attitude to accessories and watches.

With a bright orange face and numbers messily scrawled all over the bottom of the watch, the Whatever I'm Late Timepiece makes being legitimately lazy a little bit more luxurious. With this you'll never be on time again, which may be ok.

Laisser-faire Timepieces
Opportunity to disrupt the watch industry by embracing a carefree and nonchalant approach to timekeeping.
Luxury Laziness
Opportunity to cater to consumers who value luxury products that embrace and celebrate laziness.
Non-traditional Time Commitment
Opportunity to challenge conventional notions of punctuality and time commitment by reimagining timepieces.

Industries Being Reshaped

Fashion Accessories
Opportunity to introduce unconventional timepieces as a unique fashion accessory in the industry.
Luxury Goods
Opportunity to tap into the luxury market by offering timepieces that embrace a relaxed and carefree lifestyle.
Personal Productivity
Opportunity to disrupt traditional personal productivity tools by redefining the concept of time management.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 79%
Freshness 8%