Greg Ponesse — December 30, 2005 — Marketing
References: cbc
An attempt to erect a 16-tonne ice pop in a New York square froze traffic and created a sticky situation for the company behind the stunt.
The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday.
As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip.
The soft-drink maker Snapple tried to get into the Guinness World Records book by installing the 7½-metre confection in downtown Manhattan on Tuesday.
As a construction crane began to haul it upright, a pink tide of kiwi-strawberry-flavoured fluid spread across Union Square. The slush forced pedestrians to flee for higher ground. Firefighters closed off several roads, fearing that vehicles and bicycles could slip.
Trend Themes
-
Publicity Stunts Gone Wrong — Business professionals can explore innovative ways of creating impactful publicity stunts while minimizing risk and negative publicity.
-
Record-breaking Attempts — Business professionals can explore new opportunities to achieve world records and leverage them for brand recognition and increased sales.
-
Food and Beverage Innovations — Business professionals can explore creative ways to innovate food and beverage products and experiences that stand out from their competitors.
Industry Implications
-
Advertising — Business professionals can innovate new ways of advertising, such as using publicity stunts, to reach new audiences.
-
Food and Beverage — Business professionals can innovate new products and experiences within the food and beverage industry to stand out and attract customers.
-
Event Planning — Business professionals can innovate new event planning strategies to create more impactful and engaging experiences for attendees.
3.8
Score
Popularity
Activity
Freshness
