Fashion photographer Simon Emmett captures the 'Wet and Wild' beauty story for Vogue Japan. The sun-kissed image series features wet hair and makeup looks that set a colorful tone for summer.
Polish top model Daga Ziober stars in the image series and dons vividly hued makeup looks that include electric blue eyeshadows and crimson lipstick hues. The model poses in drenched closeups and sports a short brunette bob with bangs.
Styling for Vogue Japan's 'wet and Wild' image series is courtesy of Gillian Wilkins who works alongside makeup artist and hair stylist Polly Osmond at Premier Hair and Makeup.
Daga proves that the 90s are back in this electric-hued and edgy beauty story that revives nostalgic hair and makeup looks for today's generation.
What Makes This Trend Stand Out
- Colorful Makeup
- Opportunity for beauty brands to create vibrant and bold makeup products that appeal to trendy and nostalgic consumers.
- Wet Hair Look
- Disruptive innovation opportunity for hair care brands to develop products that help achieve the wet hair look without the need for water or excessive styling.
- Nostalgic Beauty
- Potential for brands to tap into the nostalgia trend and create products that offer a modern twist on popular beauty looks from the past.
Sectors Adopting This
- Beauty
- The beauty industry can leverage this trend by launching collections and collaborations that focus on vibrant colors and nostalgic beauty.
- Fashion
- Fashion brands can incorporate the wet hair look into their runway shows and marketing campaigns, creating a cohesive look with the fashion collections.
- Photography
- Photographers can explore the wet and wild beauty trend by incorporating water elements into their photoshoots, creating visually striking images.
