Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Westfield London Fashion Detector Shows You Where to Find Hot Styles

 - May 14, 2010
References: uk.westfield & adsoftheworld
The Westfield London Fashion Detector is a neat tool created by the mall to tell you where to find what that woman walking down the street got her top. Or where your friend of a friend you are stalking on Facebook got her beautiful off-white dress.

The fashion detector works on your computer and on your mobile phone. Their campaign argues that clothes look better on real people than on mannequins. They are taking advantage of the fact that what people are wearing is free advertising. The Westfield London Fashion Detector is brilliant, I dare say, brilliant.