The 'Welcome to Cannes' print ad series for the Cannes Lions 2014 festival by Goodby Silverstein & Partners features the faces of some of the most renowned advertising creatives, somewhere under a lot of face paint. The ads announce that "The new creatives are here" and these poster prints will be on display at the halls of the Palais, up for thousands of festival attendees to feast their eyes on.
The dynamic face paintings are all quite different, since they show off the personalities of each creative and some of their recent work, like Eric Kallman, who is depicted with a strong man illustration across his face, which seems to be a nod to the highly successful Old Spice campaign he was a part of.
Why This Trend Is Growing
- Dynamic Face Paint Ads
- Opportunity for brands to use dynamic face paint ads to engage consumers and showcase creativity.
- Celebrating Creatives
- Opportunity to create campaigns that celebrate and highlight the accomplishments of advertising creatives.
- Personalized Advertising
- Opportunity to personalize advertising campaigns by incorporating the personalities and recent work of creatives.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity for advertising agencies to explore new and creative ways of promoting brands.
- Creative Services
- Opportunity for creative service providers to offer face paint ad services and help brands stand out.
- Events and Festivals
- Opportunity for event organizers and festival planners to incorporate dynamic face paint ads into their marketing strategies.
