'We Love Shoes' is a new print ad series from Bergqvist Shoes showing some people who are seriously in love with their kicks. Although we don't actually get to see the footwear that these people are lovingly gazing at, it's apparent that they absolutely cannot take their eyes off of them, since one woman is spilling her drink and a man is completely oblivious to his melting ice cream treat.
Without having to say much else, the ads cleverly sum up just how much people will similarly "Fall in love with the new spring arrivals." Since no shoes are shown, the ads are like teasers for Bergqvist's Spring collection. The humorous ads were made by Sweden's Spenat ad agency.
Key Themes Behind This Trend
- Print Ad Series
- Creating print ad series that use humor and intrigue to generate interest in products without showing them.
- Emotional Marketing
- Using emotions like love to connect with consumers and create a strong brand relationship.
- Teaser Advertising
- Utilizing teaser ads to create anticipation and curiosity around upcoming product releases.
Where This Applies
- Footwear
- Exploring innovative ways to showcase shoes in advertising, such as focusing on the emotions and reactions they elicit.
- Advertising
- Leveraging emotional marketing techniques and teaser campaigns to create impactful and engaging print ads.
- Fashion
- Incorporating humor and clever visual storytelling to capture consumer attention and desire for new collection releases.
