New York-baed artist and notable streetwear icon Kevin Lyons works in collaboration with adidas on his own interpretation of the sportswear imprint's slides. The artist is recognized for his colorful Monster characters and these playful faces make their way onto the iconic adilette sandals for the season.
The slides are made from the brand's signature cloudfoam footbed foundation in a hazy orange hue. It is then detailed with Lyon's characters in purple and a darker orange for contrast. It scatters all across the silhouette as the top forefoot strap is made with soft and fuzzy cotton material. Branding can be found on the top stitched on in bubble letters to follow the same design language.
Image Credit: adidas
Why This Trend Is Growing
- Cartoon-inspired Fashion
- Kevin Lyons brings his colorful Monster characters to adidas slides, suggesting playful and creative ways for fashion brands to offer consumers something unique.
- Artist X Brand Collaborations
- Collaborations are becoming increasingly popular, brands can work with artists to create unique products that resonate with a broader audience.
- Equality and Social Justice Marketing
- The use of equality-themed designs is a growing trend, as more and more fashion brands are aligning themselves with social justice movements.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate fun and playful elements such as cartoon figures and characters into their designs in unique ways to create new and exciting products.
- Art
- Artists and creators of all kinds can collaborate with brands to increase exposure and add their unique touch to products.
- Marketing and Advertising
- Equality and social justice themes are becoming increasingly popular in marketing campaigns, especially in the fashion industry, as brands aim to connect with a wider audience and create a positive social impact.
