adidas and White Mountaineering Create a Functional Series for FW18
adidas works in partnership with White Mountaineering on a collection full of waterproof technical outerwear for the Fall/Winter 2018 season. The collaborative collection features two sneakers, jackets, long sleeve shirts, and two trousers. One of the sneaker options is the 'Terrex Two' shoe constructed from GORE-TEX and mesh materials throughout the uppers with a geometric pattern throughout the heel, eyestay, and toe cap. The second sneaker option is the 'Terrex Fast GTX-Surround' sneakers -- it also boasts durable GORE-TEX materials and mid-cut structure.
The overall color palette highlights muted monochromatic hues with predominantly black tones with white detailing. A standout item is the long black jacket that boasts white branding accents on the back as it perfectly fuses function and fashion.
The overall color palette highlights muted monochromatic hues with predominantly black tones with white detailing. A standout item is the long black jacket that boasts white branding accents on the back as it perfectly fuses function and fashion.
Trend Themes
1. Waterproof Technical Outerwear - A trend towards waterproof technical outerwear for the Fall/Winter 2018 season, made with GORE-TEX and mesh materials, presents an opportunity for further R&D and innovation in the fashion industry.
2. Collaborative Collections - The creation of collaborative collections between major brands can foster innovation opportunities for unique and functional fashion pieces.
3. Monochromatic Color Palette - The muted monochromatic color palette seen in this season's technical outerwear presents a disruptive opportunity for the fashion industry to experiment with how color can enhance or detract from functionality.
Industry Implications
1. Fashion - The technical outerwear industry presents an opportunity for fashion brands to innovate and create pieces that are both functional and stylish, as seen in the partnership between adidas and White Mountaineering.
2. Footwear - The footwear industry can learn from the materials and construction used in the Terrex Two and Terrex Fast GTX-Surround sneakers, such as the use of GORE-TEX materials, to create more durable and functional footwear.
3. Sports Gear - The trend towards technical outerwear made with GORE-TEX and mesh materials, as seen in the collaboration between adidas and White Mountaineering, presents opportunities for innovation in sports gear that can withstand harsh weather conditions.
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