adidas TERREX introduces its brand new Agravic Flow 2 collection of footwear and apparel that is designed for the outdoor trails this season. The running shoe leads the entire collection and it is made to combat speed and endurance throughout the entire season.
It is designed in three colorway options and has bright shades of lime green with coral details, or a black option with coral details before being rounded out by a black base with stone blue details. Talking about the capsule, adidas TERREX athlete Abby Hall states that “I love the Agravic Flow 2 for its versatility. It has the light and comfortable fit of a road shoe, but with a sturdy build so I can feel confident running technical trails and ever-changing terrain.”
Image Credit: adidas
Key Themes Behind This Trend
- Trail-centric Sportswear
- Opportunity to design outdoor sportswear with high-performance features specifically for trail running.
- Weatherized Footwear
- Opportunity to develop footwear with weather-resistant technology for outdoor enthusiasts and athletes.
- Versatile Outdoor Gear
- Opportunity to create multi-functional outdoor gear that can adapt to the various challenges and terrains of trail running.
Where This Applies
- Sportswear
- Opportunity for sportswear companies to invest resources into trail running-specific apparel and footwear lines.
- Outdoor Apparel
- Opportunity for outdoor apparel manufacturers to expand their product offerings to include weather-resistant designs and trail-specific features.
- Athletic Footwear
- Opportunity for athletic footwear companies to create new collections designed specifically for the demands of outdoor trail running.
