The Sonic Red Bull Summer Edition Watermelon Slush is a new limited-edition refreshment option unveiled by the QSR brand to offer consumers an alternative way to increase their energy levels. The drink has been announced alongside the return of the original Red Bull Slush and features the premium flavor watermelon in the mix for consumers to enjoy. The drink is priced at $3.99 per serving and is available nationwide at participating locations through August 30, 2020.
The Sonic Red Bull Summer Edition Watermelon Slush is also available as part of the brand's Happy Hour promotion that will provide consumers the ability to pick one up for half price between the hours of 2pm and 4pm everyday. The brand is also retailing Red Bull energy drinks in the can on request at a price point of $2.99 for one or $4.99 for two.
Image Credit: Sonic
Why This Trend Is Growing
- Limited-edition Refreshment Options
- QSR brands can create limited-edition refreshment options to attract customers and increase sales.
- Happy Hour Promotions
- Offering happy hour promotions can drive traffic to QSR locations during slower times of the day.
- Premium Flavor Combinations
- Brands can experiment with premium flavor combinations to differentiate themselves from competitors and appeal to customers' tastes.
Industries Being Reshaped
- Fast Food
- Fast food brands can add energy-boosting drinks to their menus to attract customers and increase revenue.
- Beverage
- Beverage companies can experiment with unique flavor combinations to offer new and exciting products to consumers.
- Restaurant
- Restaurants can offer happy hour promotions to attract customers during slower times of the day and increase sales.
