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Refreshing Fruit-Forward Radlers

These New Waterloo Brewing Radlers will Launch in March

— February 21, 2020 — Marketing
The popularity of lower alcohol libations with a refreshing profile is seeing brewers respond with products like these new radlers from Waterloo Brewing. The Ontario, Canada-based brewery has unveiled two new radlers that will be launching in March to the delight of consumers seeking out a fresh option to try in 2020 as the warm weather arrives. The Waterloo Strawberry Rhubarb Radler and Waterloo Pineapple Radler are both made with real fruit juice, and feature a 2.5% ABV to make them a great option for those seeking out a product with a slightly lower alcohol content.

Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new radlers saying, "After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavors that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner. The great thing is, Waterloo Radlers are also just 2.5% alcohol-by-volume, which makes them a lighter, perfectly sessionable refresher for those days when you just want to have fun outside or soak up the sun with family and friends.”