The popularity of lower alcohol libations with a refreshing profile is seeing brewers respond with products like these new radlers from Waterloo Brewing. The Ontario, Canada-based brewery has unveiled two new radlers that will be launching in March to the delight of consumers seeking out a fresh option to try in 2020 as the warm weather arrives. The Waterloo Strawberry Rhubarb Radler and Waterloo Pineapple Radler are both made with real fruit juice, and feature a 2.5% ABV to make them a great option for those seeking out a product with a slightly lower alcohol content.
Senior Marketing Manager at Waterloo Brewing Kim Mannerow spoke on the new radlers saying, "After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavors that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner. The great thing is, Waterloo Radlers are also just 2.5% alcohol-by-volume, which makes them a lighter, perfectly sessionable refresher for those days when you just want to have fun outside or soak up the sun with family and friends.”
What's Driving This Trend
- Lower Alcohol Libations
- The trend of lower alcohol libations with a refreshing profile is growing, creating opportunities for brewers to develop innovative products.
- Fruit-infused Beverages
- The popularity of fruit-infused beverages, like radlers made with real fruit juice, is on the rise, presenting potential for new flavors and combinations.
- Sessionable Refreshers
- Consumers are seeking out sessionable refreshers with a lower alcohol content, opening up possibilities for breweries to create light and flavorful options.
Who This Affects Most
- Craft Beer
- Craft breweries can capitalize on the trend of lower alcohol libations by introducing innovative radlers and other light beer options.
- Non-alcoholic Beverages
- The fruit-forward trend in the beverage industry presents an opportunity for non-alcoholic beverage companies to develop refreshing and flavorful options.
- Outdoor Recreation/food and Beverage
- With the demand for sessionable refreshers for outdoor activities and gatherings, the outdoor recreation and food and beverage industries can explore partnerships and marketing opportunities.
