10-Second Eye by Kosas is a gel watercolor eyeshadow that's packaged in a tube with an applicator that's ready to be swiped across the eyelids. The color cosmetic is available in a range of shades from rose gold and neutral bronze to warm spicy brown and each non-irritating, ophthalmologist-tested formula is "infused with liquid skincare."
The formulas contain Galactoarabinan for smoothing and anti-aging benefits, shea butter and jojoba oil for their moisturizing benefits, plus brightening and toning orange flower water.
These user-friendly eyeshadow products are ready to be swiped across the lids, and after a few seconds they can be tapped to diffuse the color and accent the eyes. The range includes luxe shades like Simmer (neutral beige champagne) and others like Fiery, Smolder and Blaze, which rename previous favorites.
What's Driving This Trend
- Gel Watercolor Cosmetics
- There is an opportunity for cosmetics companies to create more user-friendly gel watercolor cosmetics infused with liquid skincare ingredients.
- Quick Application Makeup
- There is an opportunity for makeup companies to create quick and easy makeup products that can be applied in seconds for busy consumers.
- Clean Beauty with Skincare Benefits
- There is an opportunity for beauty companies to create clean beauty products with added skincare benefits like anti-aging and moisturizing properties.
Who This Affects Most
- Cosmetics Industry
- The cosmetics industry can take advantage of the trend of gel watercolor cosmetics infused with liquid skincare ingredients.
- Makeup Industry
- The makeup industry can take advantage of the quick application makeup trend to create products that cater to busy consumers.
- Beauty Industry
- The beauty industry can take advantage of the clean beauty trend with added skincare benefits to create products that appeal to health-conscious consumers.
