Although it might just look like a unique wallpaper pattern, this series from illustrator Judy Kaufmann can be used on everything from paper to fabric, objects and walls. In order to promote the Hello Pattern series, Kaufmann staged a quirky photoshoot that featured groups of objects covered in the paper patterns.
In addition to covering the photo backdrop areas, odd groupings of objects in the foreground like vases, figurines, cacti and ping pong paddles are suddenly united thanks to being wrapped in the same cohesive pattern. While all of the objects take on the colorful, quirky patterns with ease, some of the objects with texture also make sure that their original forms are not forgotten.
Key Themes Behind This Trend
- Multi-purpose Patterns
- The rising trend of patterns that can be applied on different surfaces, from fabric to objects and walls, allows for innovation in product design and marketing.
- Cohesive Visual Branding
- Using a unique pattern as a visual brand for a product line creates a cohesive and memorable image for customers, providing an opportunity for disruptive innovation in branding and marketing.
- Object-focused Product Photography
- Using groups of objects as the focus for product photography creates a visually interesting and cohesive way to showcase a product line, providing an opportunity for disruptive innovation in product marketing and advertising.
Where This Applies
- Home Decor
- Using multi-purpose patterns to decorate home products such as bedding, rugs and wallpaper could offer new disruptive innovation opportunities within the home decor sector.
- Fashion
- Fashion designers could use multi-purpose patterns to create cohesive branding across a range of products, from clothing to accessories, offering disruptive innovation in fashion branding and marketing strategies.
- Retail
- Retail stores could incorporate object-focused product photography into their marketing and advertising strategies, creating visually interesting and cohesive product displays that enhance the customer's shopping experience, offering disruptive innovation in retail marketing strategies.
