The 'Volume' display by Brooklyn company 'Looking Glass' lets consumers use common 2D graphics software, like Adobe Photoshop and Adobe Animate, to create vivid 3D holograms. Currently on display at the Fridman Gallery, a contemporary gallery near the Hudson River in downtown Manhattan, the exhibition lets artists uses the volumetric display to create 3D forms out of their 2D concepts.
The Volume display works through the use of depth, as the name implies. Its rectangular prism is filled with transparent slides that are programmed to display certain portions of an image input from common software. When a projector shines light on these slides, the complete effect is a 3D image. Because the slides are thin and wide, like a pane of glass, the images on the Volume display can only be seen from the front and the back (not the sides.)
Looking Glass is hoping to release a consumer version of Volume towards the end of 2016.
What's Driving This Trend
- 3D Holographic Displays
- Opportunity for disruptive innovation in immersive advertising and virtual reality experiences.
- Lightfolding Technology
- Potential for disruptive innovation in architectural visualization and product design.
- 2D to 3D Conversion
- Opportunity for disruptive innovation in film and animation production.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity in creating engaging and interactive advertising campaigns using 3D holographic displays.
- Virtual Reality
- Disruptive innovation opportunity in enhancing virtual reality experiences with lifelike 3D holographic displays.
- Design
- Disruptive innovation opportunity for architects and designers to visualize and present their projects using lightfolding technology.
