The Volac Volactive Pro2O RTM is Great for Fruit Flavors
Michael Hemsworth — April 19, 2023 — Lifestyle
The Volac Volactive Pro2O RTM is the latest addition to the brand's whey protein isolate range that's formulated with additional implementations in mind to expand on what's possible with the ingredient. The whey protein is formulated with clear solutions in mind and is thus great for fruit-flavored options including citrus or melon. Low in fat and carbs, the product is a concentrated source of protein from milk and thus maintains a high biological value for consumers to enjoy.
Marketing Manager Nadia El-Zanfaly spoke on the Volac Volactive Pro2O RTM saying, "The benefits of using Pro2O translate into an enhanced experience for the consumer while also maintaining the classic attributes associated with the clear RTM category, including lower turbidity and a neutral mouthfeel.”
Marketing Manager Nadia El-Zanfaly spoke on the Volac Volactive Pro2O RTM saying, "The benefits of using Pro2O translate into an enhanced experience for the consumer while also maintaining the classic attributes associated with the clear RTM category, including lower turbidity and a neutral mouthfeel.”
Trend Themes
1. Clear Whey Protein - The trend towards clear protein will continue with the potential for further innovation in flavoring and formulation.
2. Fruit-flavored Protein - Consumers' interest in unique and flavorful protein options presents opportunity for product differentiation and market growth.
3. Low-fat Protein - The trend towards healthier and lower calorie options will continue to drive demand for low-fat protein products.
Industry Implications
1. Sports Nutrition - Clear and fruit-flavored protein products can meet the needs of athletes and fitness enthusiasts looking for convenient, high-protein options.
2. Functional Beverages - Clear whey protein can be incorporated into functional beverages targeted towards health-conscious consumers looking for on-the-go options.
3. Functional Foods - Clear protein can be used in a variety of functional food products, from bars to snacks, offering consumers a convenient and healthy snack option.
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