Emebellished Couture-Brimming Editorials

The Vogue US January 2014 issue is Fashion Abundant

The ‘More is More’ editorial for Vogue US January 2014 issue goes over the top.

Like the title suggests, stylist Grace Coddington certainly didn’t stick to the tried and true “less is more” approach when she picked out the couture items for this spread. Instead, the editorial looks like an explosion of mouth-watering fashion pieces that will have all the couture bunnies salivating. The same is true of the star power for the spread: why stick to one model when you can have seven? Imaan Hammam, Vanessa Axente, Amanda Murphy, Sam Rollinson, Suvi Koponen, Karlie Kloss and Joan Smalls all lent their stunning good looks and megawatt smiles. The editorial was photographed by Craig McDean.

The next time you’re worried about whether your fashion cup runneth over; don’t. More is More is the new motto for Vogue US January 2014.

Excessive Couture
Opportunity to create and market extravagant, over-the-top couture fashion pieces.
Multi-model Spreads
Potential to feature multiple models in fashion editorials for a more diverse and dynamic visual appeal.
Mega Watt Smiles
Chance to focus on models with radiant smiles to enhance the positivity and energy of fashion spreads.

Sectors Adopting This

Fashion Design
Disruptive innovation opportunity in designing and producing extravagant couture pieces.
Fashion Photography
Opportunity to capture and showcase multiple models in a single editorial shoot.
Fashion Magazines
Potential to feature models with captivating smiles to attract and engage readers in fashion editorials.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 53%
Freshness 8%