Loosely translating to "beautiful summer," the 'Sommerschön' editorial in Vogue Germany's June 2014 issue puts a modernized spin on vintage swim caps.
Unless you're an Olympian synchronized swimmer, swim caps are no longer a common accessory for the pool. However, that doesn't mean that Hanne Gaby Odiele can't look absolutely fabulous in them. The blue-eyed beauty dons several vividly colored swim caps, embellished with dramatic flowers and chosen by fashion editor Julia Sarr-Jamois. Makeup artist Alice Ghendrih chose frosty, metallic eyeshadows, shimmery bronzer and slick lip colors to finish off the look.
If you want to differentiate yourself from everyone else at the pool, why not try donning an updated version of a 40s-style swim cap? Avoid being a wallflower with one of these floral caps.
Why This Trend Is Growing
- Modernized Swim Caps
- Disruptive innovation opportunity: Explore new designs and materials for swim caps that combine fashion-forward aesthetics with functionality for modern pool-goers.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Develop swimwear collections that incorporate modernized swim caps as a stylish accessory for pool and beachgoers.
- Beauty
- Disruptive innovation opportunity: Create makeup products and trends that complement the vintage-inspired look of modernized swim caps, such as frosty metallic eyeshadows and shimmery bronzer.
- Sports
- Disruptive innovation opportunity: Reintroduce swim caps as a trendy and practical accessory for competitive swimmers, highlighting their improved performance capabilities and unique designs.
