Appearing in the magazine’s April 2012 issue, the Vogue Brazil ‘Preppy com Attitude’ editorial takes the classic look often associated with WASPs and turns it on its head in a subtle way. Injecting a healthy dose of attitude into the preppy outfits -- hence the name of the editorial -- stylist Gisella Lemos creates deceptively prim and proper ensembles.
The Vogue Brazil Preppy com Attitude editorial was shot by French photographer Eric Guillemain. It stars model Annabelle Dexter-Jones. The American beauty dons a wardrobe filled with denim, sharp blazers and colorful prints. The photoshoot has an overall candid and casual quality about it, as though Dexter-Jones has simply invited a close friend over to her place to show off some of her favorite outfits.
Key Themes Behind This Trend
- Subversive Preppy Fashion
- Disruptive innovation opportunity: Create a fashion line that juxtaposes the traditional preppy style with bold and edgy elements, appealing to those seeking a rebellious twist on a classic look.
- Casual Candid Photoshoots
- Disruptive innovation opportunity: Develop a platform or app that connects fashion enthusiasts with local photographers for candid and casual photoshoots, capturing their personal style in a natural setting.
- Denim Revival
- Disruptive innovation opportunity: Design sustainable and eco-friendly denim products that incorporate unique patterns, prints, and colors, catering to consumers who want to make a fashion statement while being environmentally conscious.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunity: Integrate virtual reality technology into fashion photography, allowing users to experience photoshoots from the perspective of the model or photographer.
- Fashion Retail
- Disruptive innovation opportunity: Create an online platform that offers personalized styling services, using artificial intelligence algorithms to curate preppy-inspired outfits with a modern, edgy twist.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop innovative textile technologies that enable the production of preppy-style clothing using eco-friendly and biodegradable materials, meeting the growing demand for sustainable fashion options.
