Sophisticated Blue Collar Editorials

Hana Jirickova Stars in Vogue Spain's April 2014 issue

Hana Jirickova adds a touch of sophistication to "blue collar fashion" in the Vogue Spain April 2014 issue.

Styled by fashion editor Sara Fernández, Jirickova dresses in the typical workman's uniform: overalls, denim button-ups and regular ol' pairs of blue jeans. In one shot, she takes casual to a whole new level by rocking her overalls braless. Whatever the outfit, it's clear that Jirickova takes her denim very seriously.

Pablo Iglesias took care of Jirickova's beauty needs, setting her up with some contouring bronzer and a deep berry lip. To finish up the look, Jirickova rocks a pompadour hair-do, reminiscent of greaser styles of the 50s (think John Travolta aka Danny from Grease).

Photographer David Bellemere captured the blonde beauty appreciating the great outdoors in a forest setting.

Blue Collar Fashion
Opportunity to innovate by combining traditional workwear with high fashion elements.
Denim as a Statement
Disruptive opportunities to transform denim from casual wear to a sophisticated and versatile fashion choice.
Retro Hairstyles
Innovative potential in reviving and modernizing vintage hairstyles for a contemporary audience.

Where This Applies

Fashion
Fashion brands can explore new designs that blend blue collar aesthetics with high-end fashion to create unique and stylish workwear collections.
Beauty
Beauty companies can capitalize on the trend of bold lip colors and retro hairstyles by offering products and services to achieve the desired look.
Photography
Photographers and visual media professionals can experiment with capturing outdoor fashion editorials that incorporate natural settings and evoke a sense of exploration and adventure.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 47%
Freshness 8%