Imagine enjoying an ethical, fair-trade vodka with a splash of freshly squeezed organic vegetables, topped with spices and olive? Or, how about experiencing different levels of intoxication via a smartphone app? Filled with over 500 examples of market research, accompanied by 60 PRO Trends, the Vodka Trend Report covers everything from innovative cocktail recipes to eclectic bottle designs and branding campaigns.
How can different patterns in the vodka industry influence change in the art world? Do celebrity endorsements help a brand's image, or is it rejected by the public? Over the past year, we've track vodka trends that answer these questions. For example, in our report, we feature a PRO Trend called Creative Alcobranding, outlining how artists, celebrities, marketers and creatives come together to enhance products, create provocative ads and attempt to expand the already widespread appeal of their vodka products.