Judge John Gleeson Rules VITAMINWATER Enhanced Water is Sugar Water

 - Jul 25, 2010
References: consumerist & gawker
A shocking ruling came down from Federal Judge John Gleeson this week: VITAMINWATER enhanced water is sugar water, not the healthy sports drink it's marketed as. One of the key marketing claims that came into question was from the "Focus" flavor, which claims to reduce the risk of age-related eye disease.

Are you surprised to learn that VITAMINWATER enhanced water is sugar water?

Implications - This ruling shows that the way a product is marketed and presented is often more influential than the quality of the product itself. Many companies are guilty of falsifying scientific claims that attract consumers to their products. When these claims are disproved, it has significant impacts on the business model and subsequent success of these products.