The new Vitalite dairy-free cheese has been unveiled by Saputo Dairy UK as a product for the rising number of consumers seeking to eliminate animal products from their diet. Coming in block and sliced formats, the cheese is characterized by its versatile profile and is perfect for enjoyment on its own or for being incorporated into an array of recipes. The range of products are exclusively available at Asda stores in the UK with the slices retailing for £2.50 and the block for £2.30.
Senior Brand Manager at Saputo Dairy UK Emilie Grundy spoke on the new Vitalite dairy-free cheeses saying, "Consumers are increasingly switching to free-from diets and one of the foods they miss most when they go dairy-free is cheese. Our Vitalite Dairy Free Cheese Alternative range has been specially formulated to ensure that it delivers on taste whilst performing very similarly to traditional cheese when cooked. We are confident our launch will appeal to both current dairy avoiders and also those who are exploring the category for the first time.”