The Vitalite Dairy-Free Cheese Comes in Block and Sliced Varieties
Michael Hemsworth — October 9, 2019 — Marketing
The new Vitalite dairy-free cheese has been unveiled by Saputo Dairy UK as a product for the rising number of consumers seeking to eliminate animal products from their diet. Coming in block and sliced formats, the cheese is characterized by its versatile profile and is perfect for enjoyment on its own or for being incorporated into an array of recipes. The range of products are exclusively available at Asda stores in the UK with the slices retailing for £2.50 and the block for £2.30.
Senior Brand Manager at Saputo Dairy UK Emilie Grundy spoke on the new Vitalite dairy-free cheeses saying, "Consumers are increasingly switching to free-from diets and one of the foods they miss most when they go dairy-free is cheese. Our Vitalite Dairy Free Cheese Alternative range has been specially formulated to ensure that it delivers on taste whilst performing very similarly to traditional cheese when cooked. We are confident our launch will appeal to both current dairy avoiders and also those who are exploring the category for the first time.”
Senior Brand Manager at Saputo Dairy UK Emilie Grundy spoke on the new Vitalite dairy-free cheeses saying, "Consumers are increasingly switching to free-from diets and one of the foods they miss most when they go dairy-free is cheese. Our Vitalite Dairy Free Cheese Alternative range has been specially formulated to ensure that it delivers on taste whilst performing very similarly to traditional cheese when cooked. We are confident our launch will appeal to both current dairy avoiders and also those who are exploring the category for the first time.”
Trend Themes
1. Rise of Dairy-free Products - The growing number of consumers seeking to eliminate animal products from their diet presents a disruptive innovation opportunity for the development of versatile dairy-free cheeses.
2. Demand for Plant-based Alternatives - The increasing demand for dairy-free options provides an opportunity for the creation of innovative plant-based cheeses that mimic the taste and texture of traditional dairy cheeses.
3. Expansion of Free-from Diets - The expansion of free-from diets creates an opportunity for the development of a wide range of dairy-free cheese alternatives to cater to different dietary preferences.
Industry Implications
1. Food & Beverage - The food & beverage industry can tap into the trend of dairy-free cheeses by creating innovative plant-based alternatives that cater to the growing demand.
2. Retail - The retail industry can benefit from the rise of dairy-free products by offering a variety of dairy-free cheeses in stores and online to meet consumer needs.
3. Hospitality - The hospitality industry can capitalize on the demand for versatile dairy-free cheeses by incorporating them into their menu offerings, providing options for customers with dietary restrictions.
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