A strange but vibrant marketing campaign from S7 Airlines dubbed Visit Earth is marketing our planet to aliens, offering the otherworldly creatures the opportunity to learn about all the weird and wonderful things that make Earth so unique.
The multi-part campaign consists of a series of 10-minute videos that dive into a variety of topics, like food, love, parties, nature, art and sports. In each video, the narrator introduces aliens to the different activities and rituals humans take part in, helping them understand how we operate, while spotlighting all the amazing things that exist on this planet.
In one video, the aliens receive a step-by-step guide on partying, which describes to the viewer the importance of music and friendship.
Credit: W + K Amsterdam
What's Driving This Trend
- Alien Tourism
- Marketing Earth as a tourist destination for extraterrestrial beings, offering unique insights and experiences
- Multimedia Marketing Campaigns
- Using videos and other digital media to create immersive and engaging marketing campaigns that captivate audiences
- Inter-species Cultural Exchange
- Encouraging humans and aliens to share cultural experiences and learn from one another, opening up new markets and opportunities for growth
Who This Affects Most
- Travel and Tourism
- The travel and tourism industry can capitalize on the curiosity of extraterrestrial beings by offering unique experiences and tours
- Digital Marketing
- Digital marketing agencies can create engaging multi-media campaigns that resonate with target audiences and capture their attention
- Entertainment and Media
- The entertainment and media industries can develop new and innovative content that caters to the interests and curiosity of both humans and aliens alike
