A strange but vibrant marketing campaign from S7 Airlines dubbed Visit Earth is marketing our planet to aliens, offering the otherworldly creatures the opportunity to learn about all the weird and wonderful things that make Earth so unique.
The multi-part campaign consists of a series of 10-minute videos that dive into a variety of topics, like food, love, parties, nature, art and sports. In each video, the narrator introduces aliens to the different activities and rituals humans take part in, helping them understand how we operate, while spotlighting all the amazing things that exist on this planet.
In one video, the aliens receive a step-by-step guide on partying, which describes to the viewer the importance of music and friendship.
Credit: W + K Amsterdam