Pepsi and Fat Joe created a first-of-its-kind virtual talent competition on Triller called Your Wildest Dreams that invites aspiring artists to show off their skills. The virtual hip-hop talent competition has an all-star panel of talent and industry insiders like Fat Joe, Mike WiLL Made-It, rapper Mulatto, producer Quay Global and on-air personality Kenny Burns.
Over the course of six weeks, the competitors will be narrowed down until three will be chosen to perform at the Triller House in Atlanta for their shot at claiming the priceless prize—a mentoring session with the panel of judges and a feature in a 2021 Pepsi Wild Cherry ad.
With this format, emerging hip-hop artists have the potential to make themselves known at a time when even the biggest names in music must find new ways to reach their community and new audiences.
Image Credit: PepsiCo