Customization in retail has been receiving increasing interest and growing developments, however, this mirror takes interactive customized shopping one magical step further by introducing virtual clothing. The 'Mirror Mirror' project uses depth perception sensors and a projector to allow consumers to see what various articles of clothing look like on, without physically taking anything off.
Opening up the retail experience to one that is much less frustrating, time-consuming and stressful, these magical mirrors improve the shopping experience. Not only that, but the mirror's technology also allows users to customize clothing by virtually drawing designs onto a t-shirt with an infrared laser wand onto their reflection.
While it all sounds quite fantastical, brands like adidas are already moving to incorporate this virtual clothing technology into stores by 2017.
What's Driving This Trend
- Interactive Customized Shopping
- Mirrors that project virtual clothing allow consumers to try on different articles without physically taking anything off.
- Improved Retail Experience
- Clothing-projecting mirrors open up a less frustrating, time-consuming, and stressful shopping experience.
- Virtual Clothing Customization
- The 'Mirror Mirror' project enables users to virtually draw designs onto a t-shirt with an infrared laser wand onto their reflection.
Who This Affects Most
- Retail
- Retailers can leverage clothing-projecting mirrors to enhance the shopping experience and attract customers.
- Fashion
- The fashion industry can explore the potential of virtual clothing technology to offer new and personalized shopping experiences.
- Technology
- The advancement in depth perception sensors and projectors can disrupt the technology industry by enabling innovative applications in various sectors.
