AR Building Technologies

This Virtual Building Technology Radically Changes the Design Process

Commonly, virtual building technology is only used to show final presentations to clients, but this innovative architectural technology has the potential to help clients visualize a building or interior much earlier on.

Although the design process is far from linear, designers are often taught to go through the stages of design development, then advance to a computer and then finally, progress to work on a physical model in sequence. Professor Vincent Hui and his co-researcher Matthew Compeau of Toronto’s Ryerson University are disrupting this sequence by introducing augmented reality into the early stages of the design process.

Since the technology has such a wide range of applications, it has the potential to be of benefit to engineers, architects, students, developers, as well as other designers and commercial applications.

Early-stage AR Design
Integrating augmented reality into the early stages of the design process disrupts the traditional linear sequence.
Virtual Visualization
Using virtual building technology allows clients to visualize buildings or interiors earlier in the design process.
Multi-industry Applications
Augmented reality in design has potential benefits for engineers, architects, students, developers, designers, and commercial applications.

Industries Being Reshaped

Architecture
The use of augmented reality in the early stages of design disrupts the traditional process, allowing architects to better visualize and communicate their ideas to clients.
Engineering
Implementing virtual building technology in the early design stages could streamline the engineering process, enhancing collaboration and problem-solving.
Interior Design
The integration of augmented reality in the design process provides interior designers with a powerful tool for visualizing and refining their ideas, ultimately improving client satisfaction.
SCORE
2.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 11%
Activity 59%
Freshness 8%

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